Specialization: Bachelor in Visual Communication
B.DES IN VISUAL COMMUNICATION
WHERE YOU LEARN BY DOING
The ITM Institute of Design and Media (ITM IDM), located in Andheri, Mumbai,
provides cutting-edge B.Des programs focusing on hands-on learning. Our programs
foster innovative and dynamic learning by blending modern facilities, skilled
faculty, and strong industry connections. This holistic approach enables students to
cultivate essential practical skills and enhance their creative thinking- critical
for thriving in the fast-paced design industry.
Through hands-on projects
and
collaboration with industry professionals, students receive a well-rounded education
that effectively integrates theory with practice.
The B.Des programs at ITM IDM, specializing in Fashion Design, Interior Design,
Visual Communication, Animation and VFX, and UX Design, are designed to equip
students with the necessary tools to thrive in the ever-changing design landscape.
Our "Learn. Think. Do." philosophy emphasizes the importance of practical experience
alongside academic learning, instilling in students the confidence and skills
required for professional success.
B.DES IN VISUAL COMMUNICATION
The B.Des in Visual Communication is a 4-year, full-time program designed to prepare
students for success in the rapidly evolving media and communication landscape. With
a comprehensive curriculum that covers fundamental design principles, multimedia
technologies, and the art of visual storytelling, students gain a solid foundation
for their professional journey. The program fosters creativity and enhances critical
thinking skills through hands-on projects and collaborative work, emphasizing
real-world applications that encourage experimentation and innovation.
Graduates
emerge with strong proficiency in graphic design, digital media, and advertising,
equipping them for diverse and rewarding careers in the dynamic field of visual
communication. Focusing on technical skills and creative problem-solving, this
program empowers students to adapt to industry trends and challenges, ensuring their
competitiveness in the job market.
INDICATIVE JOB ROLES ON PROGRAM COMPLETION
- Graphic Designer
- Art Director
- Creative Director
- User Experience
- (UX) Designer
- Web Designer
- Illustrator
- Multimedia
- Artist/Animator
- Photographer
- Video Editor
- Information Designer
- Brand Identity Designer
VALUE-ADDED PROFESSIONAL CERTIFICATIONS
Our Value-Added Professional Certifications give individuals a powerful means to grow their
careers and gain a
competitive edge in today's job market. Offering hands-on, practical training and
certifications enhances job readiness
and ensures that candidates can effectively tackle real-world challenges.
They also serve as a mark of credibility, demonstrating a commitment to continuous learning
and specialized expertise,
which helps build trust with potential employers. Recruiters often prefer certified
candidates because these credentials
indicate a deeper level of knowledge and a proven dedication to professional growth.
Adobe Creative Cloud :
This certification equips students with the skills to navigate Adobe applications, which are essential for various creative projects. It covers everything from basic techniques to advanced tips and focuses on software such as Photoshop, Illustrator, Premiere Pro, and After Effects.
Figma :
This certification validates proficiency in using Figma, a premier interface design and prototyping tool. It emphasizes collaborative design practices, enabling students to create intuitive user experiences through effective wireframing and usability testing.
Autocad :
This certification validates proficiency in Autocad, a vital tool for drafting and design in various fields. It teaches students to create precise technical drawings and enhances their ability to visualize and communicate design concepts effectively.
ChatGPT :
This certification teaches students how to maximize the potential of ChatGPT and similar AI tools. It focuses on crafting effective prompts to generate optimal responses, enhancing creative content generation, and streamlining workflows across multiple applications.
Tome :
This certification demonstrates competency in Tome, a storytelling and presentation design platform. It confirms the ability to engage audiences through compelling narratives and effective visual communication across various contexts.
Runway ML :
This certification showcases a student's ability to employ machine learning tools creatively on the Runway ML platform. It affirms skills in using AI for video and image editing, enhancing content creation across various mediums.
Midjourney :
This certification signifies expertise in graphic design using Midjourney and other AI technologies. It highlights the effective integration of artificial intelligence in creative processes, promoting innovative and aesthetically appealing work.
DALL-E :
This certification validates the ability to use DALL-E, an advanced AI model for generating images from textual descriptions. It focuses on producing high-quality visuals through well-crafted prompts, helping professionals explore new design possibilities.
Program Highlights
ITM IDM has established exclusive partnerships with renowned
institutions such as LaSalle College in Vancouver, Canada, Manchester
Metropolitan University (MMU), and Sheffield Hallam University, UK.
These
partnerships offer academic credit transfers, international exposure, and
improved career prospects for students aiming to graduate, work, and settle in
Canada or the UK.
ITM IDM is at the forefront of integrating AI into its
educational programs. This forward-thinking approach equips students with
essential skills to succeed in a design landscape influenced by artificial
intelligence.
The curriculum includes industry-recognized
certifications in AI,
ensuring students gain relevant qualifications to stand out in a competitive
field.
The B.Des program at ITM IDM incorporates professional
certifications developed in collaboration with global academic institutions and
industry professionals.
These credentials enable students to acquire
specialized
qualifications during their studies, enhancing their employability and
demonstrating their expertise upon graduation.
All students at ITM IDM must complete a 4-month internship
and a summer break live project, providing valuable hands-on experience.
These
opportunities allow students to address real-world challenges, connect with
industry professionals, and prepare for successful career transitions.
The dynamic campus life at ITM IDM offers a variety of
festivals, events, and workshops throughout the year. Notable highlights include
Neo Spark (a fashion show), Art ConFab (an art showcase), Think Tank (guest
lectures), Discover Design (industry-led workshops), Retail Symposium (a
marketplace event), and Oorja (a sports festival).
These activities
foster
creativity and build important industry connections.
The ITM IDM campus blends creativity with cutting-edge
technology, cultivating an innovative atmosphere.
With state-of-the-art
computing facilities, specialized labs, and modern audiovisual equipment, the
campus provides comprehensive design and media production training, ensuring
students access top-quality resources for their creative pursuits.
ITM IDM proudly ensures 100% job placement for students ready
to enter the workforce. Students receive comprehensive preparation for
employment opportunities, with a curriculum aligned with industry demands,
required internships, strong industry connections, and a global alumni network.
Moreover, international partnerships create pathways for global job placements.
ITM IDM emphasizes entrepreneurship through a dedicated
module, helping students develop business ideas, create detailed business plans,
and formulate market entry strategies.
Students present their proposals
to a
panel of experts who provide feedback and assess the feasibility of their
projects. This initiative nurtures entrepreneurial skills and empowers students
to launch their own ventures after graduation potentially.
PROGRAM STRUCTURE
- Art Appreciation-1
- Creative Innovation
- Design Fundamentals
- Art Fundamentals
- Digital Design- 01
- Art Appreciation-2
- Visual Design
- Graphic Design
- Lettering
- Visualization
- Building Communication and Critical Skills- 2
- Digital Design - 02
- Advertising-01
- Digital Marketing-1
- Editorial Design
- Copywriting
- Calligraphy and Typography
- Digital Design - 03
- Advertising-02
- Digital Marketing-2
- Motion Graphics for Visualization
- Photography
- Packaging Design
- Illustration
- Digital Design -04
- Industry Internship : Focused on Hands-On Experience, Building Industry Skills and Professional Connections
-
Elective
- Option I: Photography and Ad-Film
- Option II: Illustration
- Option III: Typography
-
Elective
- Option I: UI UX
- Option II: Branding and Visual Identity
- Option III: Art Direction and Space Design
- Graduation Project
- Portfolio Development
- Entrepreneurship & Business Development
- Critical Skills- Industry Readiness
YOUR GATEWAY TO STUDY, WORK, AND SETTLE ABROAD
Our partnership with top design institutions is tailored to propel your
international aspirations. The B.Des in Visual Communication program seamlessly
integrates with these institutions, facilitating credit transfer for the first
two years.
This paves the way for a seamless transition to complete
your degree
abroad, complemented by post-study work permits. This Academic Pathway is
optimal for individuals aiming to graduate, work, and establish themselves in
Canada or the UK.
How does it work
Students become eligible for transfer upon completing Year 2 of the ITM IDM B.Des program. Depending on their academic performance, some or all of the credits they earned are transferable. These students will join the program's third year and can graduate within 18-24 months.
Choosing this option opens doors to international opportunities and results in significant cost savings. The fees for the first two years at ITM IDM are per the normal INR Fee Schedule, leading to an approximate cost savings of INR 30 lakhs per year.
After graduation, students qualify for a 2-3 year Post-Study Work Visa and receive job placement support from the institution. They can also apply for a Permanent Residency (PR) or a visa extension.
OUR INTERNATIONAL ACADEMIC PARTNERS
LaSalle College, located in Vancouver, Canada, is a boutique design institution that offers applied arts programs that pave the way for rewarding careers. With a diverse array of over 30 programs, the college fosters a creative environment while maintaining strong connections with industries both in Canada and internationally. Students benefit from small class sizes and access to advanced facilities, receiving instruction from leading experts in their fields. The college offers a variety of educational pathways, including bachelor's degrees, diplomas, and certificates. It has consistently been recognized as the top undergraduate school in Canada for video game design by the Princeton Review.
Our partnership is not just a collaboration but a bridge to a world of opportunities for students pursuing a B.Des in Visual Communication program. Designed to ensure a seamless transition, the agreement allows students to broaden their educational horizons in a vibrant new setting. It also opens doors to valuable internships and job opportunities, providing a solid foundation for their future careers. The potential pathways to permanent residency based on merit further enhance students' career prospects, offering a sense of security and stability in their educational journey.
Manchester Metropolitan University (MMU) is not just a university but a global community of over 34,000 students from more than 130 countries. As one of the UK's largest and most diverse universities, MMU offers a vibrant and inclusive environment for students to thrive. Recognized among the world's top 200 universities, MMU's School of Architecture ranks 3rd in the UK and 11th globally. The university's triple-accredited Business School provides students with numerous employability initiatives, including industry networking events and connections with leading global companies like Nike, Walt Disney, Microsoft, and IBM. This ensures every student feels part of a worldwide network of opportunities.
This partnership creates a pathway for students pursuing a B.Des in Visual Communication program. Students who complete the first two years of their program at ITM IDM can transfer to selected programs at MMU for their third year, ultimately earning a Bachelor of Arts degree awarded by the university. Additionally, students can pursue an International Top-Up Degree after completing three years at ITM IDM, further enriching their educational journey and career opportunities.
Sheffield Hallam University is widely recognized for its commitment to innovation, inclusivity, and academic excellence. The university prepares students for successful careers across many disciplines, emphasizing practical experience and real-world application. Its state-of-the-art research centers in engineering, business, health, and design equip students with the tools to thrive in their chosen fields.
This partnership facilitates a smooth transition for students pursuing the B.Des in Visual Communication program who want to broaden their educational experiences. It allows students to access diverse resources and expertise, fostering an environment of creativity and innovation. The university’s dedication to high-quality teaching and impactful research ensures that graduates are well-prepared to meet the challenges of the modern workforce.
Degree Awarded
On successful completion of the program you will be awarded the degree of “B.Des in Visual Communication”, by ITM Institute of Design and Media.
ENTREPRENEURSHIP MODULE
At ITM IDM, the four-year educational journey is
meticulously structured to prepare students for entrepreneurial success. The program
integrates a mentorship framework with a specialized entrepreneurship course, where students
are challenged to develop viable business concepts. They develop comprehensive business
plans that include detailed go-to-market strategies.
These plans are then presented
to a
panel of judges who assess their feasibility and provide constructive feedback, allowing
students to refine their ideas and strengthen their entrepreneurial skills.
WE OFFER 100% PLACEMENT ASSURANCE
With a 34-year legacy, ITM is committed to providing exceptional placement
opportunities for its students through a strong alumni network and extensive
industry connections. Our program takes a comprehensive approach to education,
integrating hands-on experience, industry exposure, and skill-building
opportunities. A key component of this approach is our mandatory four-month
internship, allowing students to apply their knowledge in real-world settings,
gaining valuable experience and insights. In addition, we offer professional
certifications to enhance technical and soft skills, making our students stand out
in a competitive job market. We also organize various events, including Neo Spark,
Art ConFab, Think Tank, Discover Design, Retail Symposium, and Oorja. We provide
students with platforms to showcase their creativity, engage with thought leaders,
and stay informed about industry trends. These events serve as valuable learning and
networking opportunities.
Furthermore, our regular workshops and masterclasses keep students updated with emerging trends and technologies, ensuring they are always at the forefront of industry developments. For students interested in entrepreneurship, our Entrepreneurship Module is designed to nurture innovative ideas and provide the necessary tools to launch successful startups. With the mentorship of experienced faculty and industry professionals, students are encouraged to pursue their entrepreneurial ambitions, receiving support to turn their business ideas into reality and guidance through the early stages of their ventures.
Some of our Esteemed recruiters
In recent years our students have been recruited by a broad range of companies, including:
WHY CHOOSE B.DES IN VISUAL COMMUNICATION AT ITM IDM?
During the four years of the program, the students should focus on more than just getting a degree. Practical skills and industry connections are essential for success in the professional world. At ITM IDM, we prioritize helping students develop these skills and connections to prepare them for their future careers.
| Other Design Schools | ITM Institute of Design and Media |
|---|---|
| Internship | |
| 2-3 Months |
4-Month Internship
|
| Placement | |
| Limited Placement Assistance Provided |
100% Placement Assurance
|
| Entrepreneurship | |
| Barely Any Emphasis |
Formal Module on Entrepreneurship
|
| Industry Certifications | |
| Not Included |
Industry Relevant Value-Added Professional
Certifications
|
| Personal Professional Development | |
| No Support Offered |
30 Hours Per Year
|
| Hands-On Learning | |
| Textbook Learning |
Internships, Live Projects, Workshops, Live Case
Studies, Collaborative Projects
|
| Curriculum | |
| Outdated |
Created by Industry Leaders
|
| Instructor | |
| No Industry Experience |
Top Professional Faculties with Industry Experience
|
| Mentorship | |
| No Dedicated Guidance |
1-1 Mentorship Sessions from Industry Leaders and In-House Leadership
Team
|
| Employability | |
| Must Undergo Extra Training |
Ready to Work at Top Tech/ Design Companies
|
| Study Abroad Opportunities | |
| Not Included |
Graduate, Work, and Settle in Canada or the UK
|
| Particulars | Other Design Schools VS | ITM Institute of Design and Media |
| Internship | 2-3 Months |
4-Month Internship
|
| Placement | Limited Placement Assistance Provided |
100% Placement Assurance
|
| Entrepreneurship | Barely Any Emphasis |
Formal Module on Entrepreneurship
|
| Industry Certifications | Not Included |
Industry Relevant Value-Added Professional Certifications
|
| Personal Professional Development | No Support Offered |
30 Hours Per Year
|
| Hands-On Learning | Textbook Learning |
Internships, Live Projects, Workshops, Live Case Studies,
Collaborative Projects
|
| Curriculum | Outdated |
Created by Industry Leaders
|
| Instructor | No Industry Experience |
Top Professional Faculties with Industry Experience
|
| Mentorship | No Dedicated Guidance |
1-1 Mentorship Sessions from Industry Leaders and In-House
Leadership Team
|
| Employability | Must Undergo Extra Training |
Ready to Work at Top Tech/ Design Companies
|
| Study Abroad Opportunities | Not Included |
Graduate, Work, and Settle in Canada or the UK
|
LIFE ON CAMPUS
Get ready to dive into the vibrant world of ITM IDM's bustling campus! Our campus is always buzzing with exciting events that showcase our students' exceptional talent and provide valuable connections with industry professionals. These events nurture creativity, foster innovation, and provide a platform for tackling real-world challenges.
Get ready to be captivated by our annual design show, "Neo Spark," where creativity takes center stage. The event features fashion shows and student portfolio exhibitions, and it's a crucial moment for students and industry representatives. A panel of esteemed judges will carefully evaluate the remarkable work on display.
Immerse yourself in innovation at "Art ConFab," a two-day festival that turns our institute into a vibrant center of creativity. Participate in engaging workshops, attend masterclasses, and explore exhibitions, all while celebrating the outstanding talent of our students through awards and screenings in a dynamic, networking-friendly atmosphere.
"Retail Symposium" is an event that offers students the opportunity to showcase their work while acquiring essential commercial skills, preparing them for the dynamic landscape of retail.
"Think Tank" connects design students with industry, offering valuable insights into trends and technology through workshops and lectures led by professionals.
Uncover the latest trends and methodologies in design at "Discover Design." With workshops led by industry experts, this event offers valuable insights that will ignite your creative and critical thinking skills.
"Oorja" is an exhilarating sports festival encouraging healthy competition and student teamwork. The event features many stimulating activities that promote physical fitness and foster community and sportsmanship among students.
HI-TECH, CREATIVE CAMPUS
The classrooms at ITM IDM are designed to foster an interactive learning
environment. Equipped with advanced audio-visual technology and flexible,
comfortable furniture, they encourage student engagement and collaboration between
peers and instructors. To promote active participation, these spaces support various
teaching approaches, including group discussions, hands-on projects, and multimedia
presentations. This dynamic setting nurtures creativity and innovation, which is
essential for students pursuing careers in design.
The cutting-edge CAD labs offer students valuable hands-on experience with industry-standard software and high-performance workstations. The labs facilitate collaboration, enabling students to work on projects while developing crucial design and modeling skills. These specialized facilities equip students with the skills and experience to thrive in their respective fields.
Eligibility and How to Apply
Candidates must have passed 10+2 from a recognized university/board from any stream (arts, commerce, science).
RANKED As THE BEST IN DESIGN & MEDIA EDUCATION
At ITM Institute of Design & Media, we
are proud to be recognized as one of India's top design and media education institutions.
Our prestigious rankings and accolades reflect our unwavering commitment to delivering a
future-focused curriculum co-developed with industry experts to meet the evolving demands of
the creative world.
With a strong network of accomplished alumni and industry
partnerships,
our students gain invaluable real-world experience, ensuring they are well-prepared to excel
in their careers. Our focus on academic rigor, innovation, and hands-on learning equips our
graduates with the creativity, technical expertise, and adaptability that top recruiters
actively seek.
Awarded Top Design Institute at Times Education Icons 2021 in Mumbai.
Achieved second-runner-up and a certificate in the Emerging Design School category at the Edutainment Show.
Recognized for innovative installations that aim to reimagine India’s education system through diverse teaching and learning methodologies.