Specialization: Bachelor of UX Design Course
B.DES IN UX DESIGN
WHERE YOU LEARN BY DOING
ITM Institute of Design and Media (ITM IDM), situated in Andheri, Mumbai, is
dedicated to delivering cutting-edge B.Des programs centered on experiential
learning. Our curriculum empowers students with essential practical skills and
fosters creative thinking, enabling them to thrive in the ever-changing design
industry.
Students gain valuable insights that integrate theoretical
knowledge with
real-world applications by engaging in hands-on projects and collaborating with
industry experts.
Our B.Des programs offer specializations in Fashion Design, Interior Design, Visual
Communication, Animation & VFX, and UX Design.
Each program is carefully
designed to
provide students with the necessary tools to thrive in the evolving design industry,
preparing them for successful careers in their chosen fields. Our guiding
philosophy, "Learn. Think. Do." highlights the significance of hands-on experience
alongside academic learning, fostering the confidence and skills required for
professional success.
B.DES IN UX DESIGN
The ITM IDM B.Des in UX Design is a comprehensive, 4-year, full-time program that
immerses students in the dynamic realm of digital product design, integrating art,
science, psychology, and technology to cater to diverse backgrounds. The curriculum
emphasizes understanding human behavior and applying the design process to create
engaging experiences for digital products, such as websites and mobile applications.
Guided by experienced professionals and industry experts, students engage in
hands-on projects that replicate real-world challenges, equipping them with the
practical skills needed to thrive in the industry. With major companies like Google,
Microsoft, Infosys, and Cognizant prioritizing user experience design, graduates
emerge prepared for exciting career opportunities in this rapidly evolving field.
INDICATIVE JOB ROLES ON PROGRAM COMPLETION
- UI/UX Designer
- Interaction Designer
- User Researcher
- Information Architect
- Product Designer
- Visual Designer
- Usability Analyst
- Front-End Developer (with UX focus)
- Service Designer
- Design Strategist
- UX Consultant
VALUE-ADDED PROFESSIONAL CERTIFICATIONS
Our Value-Added Professional Certifications give individuals a powerful means to grow their
careers and gain a
competitive edge in today's job market. Offering hands-on, practical training and
certifications enhances job readiness
and ensures that candidates can effectively tackle real-world challenges.
They also serve as a mark of credibility, demonstrating a commitment to continuous learning
and specialized expertise,
which helps build trust with potential employers. Recruiters often prefer certified
candidates because these credentials
indicate a deeper level of knowledge and a proven dedication to professional growth.
Adobe Creative Cloud :
This certification enables students to use tools to design Adobe applications, which is important in numerous creative exercises. From the basics to the advanced, it teaches tricks and tips on software like Photoshop, Illustrator, Premiere Pro, and After Effects.
Figma, XD :
This certification offers the fundamental skills in Adobe XD and Figma, two leading tools in User Interface design and prototyping. It includes collaborative design processes, wireframing, and usability testing, enabling students to create efficient user-centered digital solutions.
Chat GPT :
This certification explains to students how to garner the best results from ChatGPT and other AI tools. It is about the specifics of creating prompts that would allow for getting the best out of the particular subject and the application in question, sharpening the skills of creative content generation, and boosting existing workflows in various fields of application.
Tome :
This certification reflects competency in the use of Tome, which is specifically geared towards storytelling and graphic presentation. In particular, it confirms skills such as an ability to combine compelling stakes, engage the audience, and present information in textual and graphical forms, which may facilitate an exchange of information across different contexts. The certified professional now understands the importance of storytelling in business and creativity.
Runway ML :
This certification proves the student’s capability to creatively use machine learning and confirms competencies in working with AI tools to edit videos, images, and other forms of content.
Midjourney :
This certification shows the students are highly skilled in deploying Midjourney and other AI tools to develop graphics. It includes rational but effective use of artificial intelligence in aesthetic and innovative work, organizing processes, and design.
Dall-E :
This certification proves the skills of utilizing DALL-E, a modern AI model for creating graphics based on textual descriptions. The focus is on the capacity to produce superior images in response to well-designed templates, allowing different specialists to improve the execution of their creative endeavors and find fresh avenues for developing designs.
Dribbble :
This certification aims to recognize skills in employing Dribbble, an official community and marketplace for creative work. It emphasizes presenting, reviewing, and discussing designs and collaborating with other designers to enrich the portfolio.
Program Highlights
ITM IDM has been a pioneer in incorporating AI into its
curriculum. This groundbreaking method provides students with crucial abilities
to excel in a design environment increasingly influenced by artificial
intelligence.
The curriculum offers a range of industry certifications
in AI,
guaranteeing that students acquire relevant qualifications that set them apart
in a challenging industry.
The B.Des in UX Design program at ITM IDM includes
professional certifications developed with industry experts.
These
certifications allow students to acquire specialized credentials while studying,
enhancing their employability and demonstrating their expertise upon graduation.
All UX Design students must complete a 4-month internship and
a live summer break project, which provides valuable hands-on experience.
These
opportunities enable students to address real-world challenges, connect with
industry professionals, and prepare for successful career transitions.
ITM IDM's campus life is vibrant, featuring a variety of
festivals, events, and workshops throughout the year. Some highlights include
Neo Spark (a fashion show), Art ConFab (an art event), Think Tank (guest
lectures), Discover Design (industry-led workshops), Retail Symposium (a
marketplace event), and Oorja (a sports fest).
These activities promote
creativity and facilitate meaningful industry interactions.
The ITM IDM campus integrates creativity with
state-of-the-art technology, fostering an innovative environment.
Equipped with
advanced computing systems, technical labs, and modern AV equipment, the campus
supports specialized design and media production training, ensuring students can
access top-notch resources for their creative projects.
ITM IDM proudly ensures 100% placement for students ready to
enter the workforce. Students are thoroughly prepared for job opportunities With
a curriculum relevant to industry needs, mandatory internships, strong industry
connections, and a global alumni network.
Additionally, international
partnerships create pathways for global placements.
ITM IDM places a strong emphasis on entrepreneurship through
a dedicated module. This module guides students in developing business ideas,
creating comprehensive business plans, and devising go-to-market strategies.
Students present their proposals to a panel of experts, who provide feedback and
evaluate the viability of their projects. This initiative nurtures
entrepreneurial skills and potentially empowers students to launch their
ventures after graduation.
PROGRAM STRUCTURE
- Design Fundamentals & Design Process
- Building Communication & Critical Skills, Ethnography & People Design, AI Tools P1 - Prompt Engineering
- Working on Adobe Tools:- Photoshop, Lightroom
- Learn No Code Website/App Building
- Build Your Skills in Graphic Design Fundamentals and Creative Illustration, Advanced Photography and Visual Communication
- Product Development Insights and Pricing Strategies
- Conducting User Surveys and Field Studies
- Advanced Design Techniques and Art History and Adobe-Illustrator
- Master Advanced Graphics and Videography Techniques and Film Studies
- Creative Writing and Copywriting Skills to Enhance Your Ability to Craft Compelling Narratives for Videos
- Anthropometry & Ergonomics to Understand the Human Body's Interaction with Visual Media
- Learn Strategies for Customer Acquisition and Sales Operations
- Acquire Proficiency in Adobe Creative Suite, Including Premiere Pro, After Effects, and InDesign, for Comprehensive Video Production and Editing
- Advanced Design and Interaction Concepts to Elevate Your UI/UX Expertise
- UI/UX Fundamentals and 3D Modelling Techniques for Creating Immersive Digital Experiences
- Digital Marketing and Advertising Tactics to Promote Your Designs Effectively
- Develop Leadership and Time Management Mastery for Efficient Project Management
- Utilize Figma & Adobe XD for Design Prototyping to Bring Your Ideas to Life
- Industry Internship in Studio and Design Company: Enhancing Design Skills, Portfolio Growth, and Industry Exposure
- Web Design to Create Visually Appealing and User-Friendly Interfaces
- Introduction to Rigging - Props
- Front-End Web & App Development for Understanding the Technical Aspects of Mobile and Web App Design
- Business Communication Skills for Effective Interaction in Professional Settings
- New Age Media to Stay Updated with Emerging Trends and Technologies
- HR and Investments to Understand the Business Dynamics
- Visual Studio Code & Adobe Animate for Adding Dynamic and Interactive Elements
- Future with AR/VR, Exploring Immersive Realities
- Futuristic Human-AI Interaction, Blending Technology, and Human-Centered Design Principles
- World of Luxury Design, Combining Aesthetics and Exclusivity in Your Creations
- Applied AI - Conversation Design for Creating Seamless and Intuitive User Interactions
- Industry Sponsored Project to Apply and Showcase Your Knowledge and Skills
Degree Awarded
On successful completion of the program you will be awarded the degree of “B.Des in UX Design”, by ITM Institute of Design and Media.
ENTREPRENEURSHIP MODULE
The four-year program at ITM IDM is crafted to provide
students with the essential skills and knowledge needed to start their businesses. Students
participate in a structured mentorship program alongside an entrepreneurship course,
encouraging them to generate and refine innovative business concepts.
They are
guided in
creating a detailed business plan that outlines their market entry strategy. This culminates
in a presentation to a formal panel, where they receive constructive feedback and valuable
insights, helping them enhance their entrepreneurial abilities.
WE OFFER 100% PLACEMENT ASSURANCE
With a 34-year legacy, ITM is committed to providing top-notch placement
opportunities for its students through a strong alumni network and extensive
industry connections. Our program takes a comprehensive approach to education,
blending hands-on experience, industry exposure, and skill-building opportunities. A
highlight is the mandatory four-month internship, allowing students to apply their
knowledge in real-world settings and gain valuable experience. Students also earn
professional certifications to further enhance their technical and soft skills,
making them stand out in the competitive job market.
But that's not all! We host various exciting events like Neo Spark, Art ConFab, and Retail Symposium, providing platforms for students to showcase their creativity, engage with thought leaders, and stay updated on industry trends. Our regular workshops and masterclasses keep students informed about emerging trends and technologies, ensuring they are always at the forefront of industry developments. For those interested in entrepreneurship, our Entrepreneurship Module nurtures innovative ideas and provides the tools to launch successful startups. Students receive mentorship from experienced faculty and industry professionals, guiding them through turning their business ideas into reality.
Some of our Esteemed recruiters
In recent years our students have been recruited by a broad range of companies, including:
WHY CHOOSE B.DES IN UX DESIGN AT ITM IDM?
Preparing for the real world extends beyond conventional textbook education! Throughout your
four years as a student, the focus should be on obtaining your degree, cherishing your
experience, and honing practical skills to realize your ambitions - whether securing your
dream job or kickstarting your own venture.
At ITM IDM, we prioritize
establishing
robust
industry connections across all facets of our program, guaranteeing that you are fully
prepared to dive into the professional realm!
| Other Design Schools | ITM Institute of Design and Media |
|---|---|
| Internship | |
| 2-3 Months |
4-Month Internship
|
| Placement | |
| Limited Placement Assistance Provided |
100% Placement Assurance
|
| Entrepreneurship | |
| Barely Any Emphasis |
Formal Module on Entrepreneurship
|
| Industry Certifications | |
| Not Included |
Industry Relevant Value-Added Professional
Certifications
|
| Personal Professional Development | |
| No Support Offered |
30 Hours Per Year
|
| Hands-On Learning | |
| Textbook Learning |
Internships, Live Projects, Workshops, Live Case
Studies, Collaborative Projects
|
| Curriculum | |
| Outdated |
Created by Industry Leaders
|
| Instructor | |
| No Industry Experience |
Top Professional Faculties with Industry Experience
|
| Mentorship | |
| No Dedicated Guidance |
1-1 Mentorship Sessions from Industry Leaders and In-House Leadership
Team
|
| Employability | |
| Must Undergo Extra Training |
Ready to Work at Top Tech/ Design Companies
|
| Particulars | Other Design Schools VS | ITM Institute of Design and Media |
| Internship | 2-3 Months |
4-Month Internship
|
| Placement | Limited Placement Assistance Provided |
100% Placement Assurance
|
| Entrepreneurship | Barely Any Emphasis |
Formal Module on Entrepreneurship
|
| Industry Certifications | Not Included |
Industry Relevant Value-Added Professional Certifications
|
| Personal Professional Development | No Support Offered |
30 Hours Per Year
|
| Hands-On Learning | Textbook Learning |
Internships, Live Projects, Workshops, Live Case Studies,
Collaborative Projects
|
| Curriculum | Outdated |
Created by Industry Leaders
|
| Instructor | No Industry Experience |
Top Professional Faculties with Industry Experience
|
| Mentorship | No Dedicated Guidance |
1-1 Mentorship Sessions from Industry Leaders and In-House
Leadership Team
|
| Employability | Must Undergo Extra Training |
Ready to Work at Top Tech/ Design Companies
|
LIFE ON CAMPUS
Immerse yourself in the bustling campus of ITM IDM! Our campus comes to life with vibrant events crafted to showcase our students' exceptional talent and facilitate valuable connections with industry professionals. These events are dedicated to nurturing creativity and fostering innovation, providing an exciting platform for tackling real-world challenges.
Our annual design show, "Neo Spark," is a captivating display of creativity featuring fashion shows and exhibitions of student portfolios. A panel of esteemed judges carefully evaluates the work, making this event a pivotal moment for students and industry representatives.
Step into the world of innovation at "Art ConFab," a two-day festival that completely transforms our institute into a thriving hub of creativity. Engage in enriching workshops, attend masterclasses, and explore exhibitions while celebrating the remarkable talent of our students through awards and screenings, all within a lively and networking-rich environment.
At the "Retail Symposium," delve into the intersection of design and entrepreneurship. This event offers students the opportunity to showcase their work while acquiring essential commercial skills, preparing them for the dynamic landscape of retail.
"Think Tank" bridges academia and industry, providing design students invaluable insights into trends and technology. Workshops and lectures led by industry professionals ensure a seamless transition into their future careers.
"Discover Design" features workshops led by industry experts that delve into the latest trends and methodologies in design. Gain valuable insights from seasoned professionals, igniting your creative and critical thinking skills.
"Oorja" is our dynamic sports fest that promotes healthy competition and teamwork. Students participate in various stimulating activities while fostering community and sportsmanship.
HI-TECH, CREATIVE CAMPUS
The classrooms at ITM IDM are designed to create an interactive learning atmosphere,
blending advanced audio-visual technology with adaptable and comfortable furniture.
This setup fosters student engagement and promotes collaboration among peers and
instructors. These classrooms are equipped to support various teaching methods,
including group discussions, hands-on projects, and multimedia presentations,
emphasizing active participation. This dynamic environment encourages creativity and
innovation, which is crucial for students pursuing careers in design.
The state-of-the-art CAD labs provide students valuable hands-on experience using industry-standard software and high-performance workstations. The labs are created to encourage teamwork, enabling students to collaborate on projects while acquiring crucial design and modeling skills. These specialized facilities give students the necessary skills and experience to thrive in their fields.
Eligibility and How to Apply
Candidates must have passed 10+2 from a recognized university/board from any stream (arts, commerce, science).
RANKED As THE BEST IN DESIGN & MEDIA EDUCATION
At ITM Institute of Design & Media, we
are proud to be recognized as one of India's top design and media education institutions.
Our prestigious rankings and accolades reflect our unwavering commitment to delivering a
future-focused curriculum co-developed with industry experts to meet the evolving demands of
the creative world.
With a strong network of accomplished alumni and industry
partnerships,
our students gain invaluable real-world experience, ensuring they are well-prepared to excel
in their careers. Our focus on academic rigor, innovation, and hands-on learning equips our
graduates with the creativity, technical expertise, and adaptability that top recruiters
actively seek.
Awarded Top Design Institute at Times Education Icons 2021 in Mumbai.
Achieved second-runner-up and a certificate in the Emerging Design School category at the Edutainment Show.
Recognized for innovative installations that aim to reimagine India’s education system through diverse teaching and learning methodologies.