đť’ŠConnect or Industry Connect
Central to the ITM Business School is đť’ŠConnect , or 'Industry Connect'. Recognizing that textbook learning alone falls short in preparing students for real-world challenges...
ITM MBA đť’ŠConnect 2025-27
WHERE YOU LEARN THROUGH EXPERIENCE
MBA đť’ŠConnect 2025-27
The ITM MBA đť’ŠConnect is a two-year, full-time program designed for hands-on learning and strong industry connections. Unlike traditional MBAs, which often focus on theoretical classroom learning, this program emphasizes practical experience through internships, live projects, and real-world case studies. Evaluations are based on performance in these activities and participation in global immersion programs rather than traditional written exams.
In the second term, students can choose from ten global industry-preferred specializations, each paired with professional certifications to enhance career readiness. Specializations include mainstream specializations like Marketing Management, International Business, Human Resources Management, Operations and Supply Chain Management, Finance, and new-age specializations such as Financial Services, Fintech, Digital Marketing and Media Management, Business Analytics, and Retail Management & E-Commerce. The program also provides over 35 professional certifications in high-demand areas, which are integrated into the curriculum and essential for securing a competitive edge during placements.
Marketing Management
The MBA in Marketing Management at ITM Business School offers a thorough grounding in marketing principles, strategies, and practices, preparing students for various career opportunities. The program equips graduates with the skills needed to navigate and excel in multiple industries where marketing plays a pivotal role. Staying abreast of industry trends is crucial to advancing marketing, adapting to the rapidly changing digital landscape, and building robust professional networks. Continuous learning and networking are key to leveraging new opportunities and driving career growth in dynamic marketing.
Indicative Job Roles on Program Completion
- Brand Development Manager
- Sales Executive / Sales Manager
- Marketing Manager
- Marketing Research Analyst
- Brand Manager
Value-Added Professional Certifications
Blockchain Council: Metaverse Marketing
Metaverse Marketing with Blockchain Council is your gateway to mastering the next frontier in digital marketing. Learn how to leverage immersive virtual worlds to engage audiences, build brand experiences, and drive innovation. This course covers everything from NFT integration to decentralized advertising strategies, equipping you with the tools to lead in the evolving digital landscape.
HubSpot Academy: Inbound Marketing
HubSpot Academy's Inbound Marketing course will teach you how to attract, engage, and delight customers by creating valuable content and experiences tailored to them. You'll learn the core principles of inbound marketing, including content creation, social media strategies, and lead nurturing. The course provides hands-on training to help you build effective marketing campaigns that drive growth and long-term customer relationships.
LEARNBIZ: Sales Simulation
LEARNBIZ's Sales Simulation offers a hands-on, immersive experience to refine sales skills in a risk-free environment. You’ll practice pitching, negotiating, and closing deals through realistic scenarios while receiving real-time feedback to enhance your techniques. This simulation builds confidence, improves decision-making, and prepares you for real-world sales challenges.
IIDE: Copywriting
IIDE's Copywriting course teaches you the art of crafting compelling, persuasive content that resonates with consumers. You'll learn essential techniques for writing effective ads, social media posts, emails, and more, focusing on engaging readers and driving action. The course covers the psychology behind great copy, helping you to learn to communicate a brand's message clearly and convincingly.
GLOBAL IMMERSION PROGRAMS
In collaboration with international universities and corporate houses, ITM offers the Global Immersion Programs (GIP) at four locations for this program: UAE, Malaysia, Singapore, and Europe. Students are encouraged to participate because the experience provides an opportunity to interact with global industry leaders and exposure to multicultural environments.
GIP at UAE (4 Days)
Hosted by the University of Dubai
Enhance your knowledge with sessions at the University of Dubai. Learn from top faculty and industry professionals, explore innovative labs, and join interactive workshops, gaining practical insights into current industry trends within a dynamic academic setting.
INDUSTRY VISITS
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Nasdaq Dubai: Dive into the dynamic world of finance with an exclusive visit to Nasdaq Dubai, the leading international stock exchange in the Middle East, offering insights into global trading and market operations.
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Apple Inc.: Explore the forefront of innovation at Apple Dubai, where cutting-edge technology and sleek design converge. Witness firsthand how Apple revolutionizes the tech industry from the heart of this vibrant city.
EXCURSIONS
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Visit to Palm Jumeirah: Discover the architectural marvel of Palm Jumeirah, an iconic man-made island that epitomizes luxury and innovation in Dubai.
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Dubai City Immersion Tour: Immerse yourself in the vibrant culture and futuristic skyline of Dubai with our comprehensive city tour, showcasing the best of this dynamic metropolis.
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Cultural Exploration featuring Bur Dubai, Dhow Cruise, and Desert Safari: Experience the rich heritage of Dubai with a cultural tour that includes the historic Bur Dubai, a scenic Dhow Cruise, and an adventurous Desert Safari.
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Palm Atlantis & Burj Al Arab: Marvel at the opulence of Dubai with visits to Palm Atlantis and Burj Al Arab, two of the most luxurious and iconic landmarks in the world.
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Burj Khalifa: Stand in awe of the Burj Khalifa, the tallest building in the world, and enjoy breathtaking views of Dubai's stunning skyline from its observation decks.
GIP at Singapore (7 Days)
GIP at Malaysia (4 Days)
COMPREHENSIVE JOB PLACEMENT PROGRAM
With over three decades of excellence, ITM Business School blends a rich alumni network and deep industry ties to offer unparalleled placement prospects. Each year, more than 400+ companies actively seek talent from our campus. Students are consistently placed in some of the top companies.
35+ Professional Certifications
At ITM Business School, we offer over 35 professional certifications across various specializations, giving our students valuable, industry-relevant credentials that are...
Personal Professional Development TALEWIND
At ITM Business School, we recognise that “knowing” is not enough. It is important that students are able to confidently showcase their skills...