PGDM - What is the scope of PG in Marketing

Enrolling in a marketing postgraduate course provides learners with comprehensive knowledge of how to remain relevant in today's working environment. However, not everyone wishes to pursue a career in marketing. Students frequently assume that the scope of marketing is limited to the business world. However, regardless of the career path chosen, one should keep in mind that one will require some knowledge in this field. Even lawyers, engineers, and business owners require marketing skills to advance in their careers or businesses.

The marketing postgraduate is intended to improve learners' managerial and marketing skills. Our program's goal is to encourage students to apply modern business management knowledge to a dynamic environment. It is designed to provide the learner with an understanding of Marketing Management and presentation techniques. The PGDM program's goal is to provide young, talented professionals with broad-based theoretical and practical marketing knowledge. The program is designed to prepare students for careers in marketing, customer service, branding, service, and digital marketing.

The Post Graduate Diploma in Management (PGDM) with a Management focus prepares you for leadership roles in the marketing sector by drawing on decades of professional experience.

Thus, a PG in marketing is a specialized study of consumer behavior and the development of products that they are likely to purchase. Advertising, branding, market research, and marketing globally and online are just a few of the topics covered in marketing classes.

The PG in marketing course lays the groundwork for a successful career in marketing and business. Continue reading to learn more about the PGDM in Marketing and how this course will demonstrate your mastery of a variety of multidisciplinary skills, as well as your ability to think and work strategically.

What is PG in Marketing?

PG in marketing is a postgraduate business and management course with a marketing focus. This two-year postgraduate degree program teaches students about consumer behavior and how to create products and services that they will enjoy.

Advertising, branding, and market research are examples of MBA marketing specialization topics. Because this course dynamically prepares a candidate to handle marketing on a national or international level, the scope of an MBA in marketing is vast.

The PG in marketing is a two-year program divided into four semesters. The course curriculum includes management and marketing communication disciplines, advertising, sales, and relations concepts, segmentation, targeting, positioning, and deploying.

Candidates in the PGDM course learn about global marketing strategy and customer relationship management. They learn to apply marketing management techniques and principles in real life, as well as to demonstrate marketing-specific acumen in workplace decision-making.

Eligibility

Candidates wishing to apply for a PGDM in Marketing course must have a graduation degree from a recognized university with an aggregate of 50% or higher. Following application, an entrance exam, followed by an interview, may be held to determine the candidate's eligibility for the course.

A bachelor's degree from a recognized university is the minimum educational requirement.

The candidate must have at least 50% aggregate marks in Class 12th (45% for reserved category candidates).

Candidates from all disciplines are welcome to apply.

Admission Process

Admission to the course is based solely on the candidate's graduation grade point average. Some institutes require admission after passing an entrance exam such as MAT/ CAT, followed by a personal interview and group discussion.

Some of the entrance exams held in the country for admission to this course include:

The Management Aptitude Test (MAT) is used to gain admission to Management/Post-Graduate Diploma Management programs. The MAT Exam is given four times a year, in February, May, September, and December.

The CAT - Common Admission Test - is used to gain admission to various Management programs. The examination will take place in November. Some of the skills tested in the exam include quantitative ability, reasoning, reading comprehension, and verbal and nonverbal communication.

Scope

A marketing offer is a collection of goods, services, ideas, people, places, information, and so on that are made available to a market to meet people's specific needs and desires. Marketing isn't just for physical products. They also include non-tangible services that buyers cannot own, such as banking, air travel, hotel stays, and tourism.

Marketing was traditionally concerned with the buying and selling of goods and services, but its scope has expanded to include a variety of activities. A marketer's responsibilities range from product planning to market research to promotional decisions and environmental analysis.

Career advancements

A PG in Marketing can help you advance in your current job and qualify for management and executive positions. Because postgraduate business programs emphasize the development of leadership and communication skills, graduates can easily advance to marketing positions.

Whether you want to work in sales, business development, media and entertainment, advertising, brand management, or general management, these skills are essential. Technology has further enhanced the marketing world by introducing new creative areas and innovative job profiles.

Marketing is an essential component of any business. Marketing postgraduates play an important role in analyzing the competition, identifying customer behavior and needs, and developing an appropriate business strategy.

Successful postgraduates with exceptional communication skills can pursue the sales profile. More creative people can pursue writing and advertising.

Syllabus

The Post Graduate Diploma in Marketing syllabus consists of subjects that are fundamental and delve deeply into Marketing. Principles of Management, Marketing Management, Marketing Research, Internet Marketing, and other topics are covered. These subjects can help one develop a thorough understanding of the subject.

Salary

The average salary for a Marketing Manager in India is around 7 lakhs. Entry-level candidates typically earn between Rs 4-6 LPA. A mid-level professional with some experience can earn anywhere from 10 to 12 LPA. Experienced professionals can expect their package to range between 15 and 22 LPA.

Key takeaways

Every marketing professional now needs to be familiar with and understand the scope of digital marketing. It is a driver for a company's bottom line in today's world by using innovative techniques and platforms to market products, acquire new users, and capture larger markets. The PG in marketing course provides students with a deeper understanding of the foundations of the new digital marketing landscape, as well as the concepts and tools that will aid organizations in their transition to digital channels.