8,000+
Students Trained & Placed
1,00,000+
Sq.Ft.of training area
45,000+
Worldwide Alumni Network
7
Kitchen Training Facility
₹ 60 Lakhs
UP to Scholarships
100%
Placement Assistance
International & National Internships only at 5-star Properties
One to One Corporate Mentorship
An Entrepreneurial Culture at the Campus
Dignified with Rankings
Amongst India's most promising Hotel Management Institute by Higher Education Review 2022
Ranked Top Hotel Management Institute awarded by Times Education Icon 2022
Quality Education, Outstanding Administration & Leading Infrastructure by Educational Excellence Awards & Conference 2021
Outstanding Performance in Virtual Knowledge Delivery During Pandemic by Educational Excellence Awards & Conference 2021
Is an MBA a good option?” If this question is bothering you, then we have your answer. MBA is the wisest course choice today and a very popular course among learners. This two-year program will help you gain essential business knowledge and get a job in reputed companies.
Did you know that almost 44% of MBA graduates are employed in the marketing sector?
Speaking of which, before you jump into an MBA course, you should know about its specializations. In MBA you can choose specializations in finance, marketing, human resource, etc. Among these, marketing is the most popular choice, as it gives an all-round learning experience.
It will help you gain both the academic certifications and soft skills required in the field. Paired with this, an MBA in marketing also helps the learners secure a job with handsome salaries. As an MBA professional, your average salary can be INR 9.06 LPA.
Read this blog on MBA and marketing management to sort out your options. In this blog, we have put together your course essentials, from scope to eligibility and much more!
Get a quick overview of the MBA marketing course
MBA in marketing management is a 2-year specialization course divided into four semesters. This course will teach you about advertising a product in the market, its branding, and resource management. You will learn a range of subjects like strategic marketing, brand management, pricing strategies, etc.
MBA in Marketing Management: What will be the scope?
For a master's degree in business administration, you can have various specializations, the most popular being marketing management. MBA in Digital Marketing is also popular. Once you have completed your bachelor’s degree, you can opt for this course. It is available both as a full-time or part-time course, in regular or distance modes.
Here are a few things you will learn in this course:
- Brand management
- Brand promotion
- Consumer behavior
- Product management
- Pricing strategies
- Selling strategies
- Advanced business strategies
Here are some highly rewarding career options that you can pursue after MBA (Master of Business Administration) in marketing management:
- Retail Manager
- Advertising Manager
- Marketing Manager
- Business Analyst
- Business Development Executive
Am I eligible for entry to MBA colleges?
This is a question that bothers many fresh graduates. Here’s what you need to know about eligibility for MBA colleges:
- You must complete a bachelor’s degree from a reputed university, with at least 50% aggregate.
- The cut-off is 45% if you’re a student from the reserved category.
- Students from any discipline can apply to this course.
Here’s a more detailed breakdown of eligibility, depending on the course mode:
Learning Mode
Eligibility Criteria
Full-time/Regular
- At least 50% marks in graduation.
- A good score in competitive exams, like CAT, MAT, SNAP, etc.
Part-time
- At least 50% marks in graduation.
- At least 3 years of work experience.
Distance
- At least 50% marks in graduation.
What will you learn in MBA courses with a marketing specialization?
The topics taught under an MBA (Master of Business Administration) with marketing specialization may vary across institutions. However, some of the common topics are:
- Financial Accounting
- Financial management
- Managerial economics
- Corporate finance
- Business communication
- Entrepreneurship management
- Service marketing
Your doorway to MBA marketing course
Here’s a step-by-step breakdown of the application procedure:
- If you have a 50% aggregate in your bachelor’s degree, then you qualify for application.
- Next, you must qualify for a national-level entrance exam, like CAT, SNAP, XAT, or MAT.
- Next, fill up the application form. Double-check if the information is correct before submission.
- Once you are short-listed, you will get a call letter for the CAPI (Case Analysis and Personal Interview) round.
- After successfully clearing this round, your admission to a reputed MBA college is complete. Congratulations on getting started with your dream career!
Know your pocket pinch to MBA courses
The fees for MBA marketing colleges can range between INR 5,00,000 to INR 15,00,000. The fees are higher in private institutions compared to government colleges. So, before you choose your institution, make sure to chalk out your options.
Your dream companies after an MBA in marketing
Once you are done with your degree, you can secure a job in any of the following companies:
- Unilever
- Nestle
- Nike
- Johnson and Johnson
- Procter and Gamble
- Amul
While these are some of the leading companies, you can also apply to other MNCs and startups.
Begin your journey in the business world: Apply to an MBA marketing course
An MBA in marketing degree opens up new career doors for you to explore. This course helps you to bag your dream job with a handsome pay package. So, if you’re wondering how to go about looking for the perfect course, then you must explore ITM!
ITM B-School offers the MBA in Marketing Management Program, where you get a chance to learn from industry experts. With a B-school campus in Navi Mumbai, you can experience hands-on learning from the best trainers. At ITM, you will receive career guidance assistance and more than 35 add-on certifications to upgrade your skills.
Begin your journey with us!
Frequently asked questions
1. What career opportunities will be available for me after a master's degree in business administration?
With an MBA degree, you can apply to various sectors like marketing, finance, human resources, international business, etc. With a specialization in marketing management, you can become a marketing manager, product manager, specialist in digital marketing, or brand manager.
2. Is any work experience required for admission to MBA and marketing courses?
No, work experience is not mandatory for entry-level candidates. However, if you’re applying for an executive MBA program, certain experience is mandatory.
3. As an international candidate, can I apply for an MBA in marketing?
Yes, you can apply. Many reputed institutions open their applications for international candidates. Although, in some countries, you may need to provide additional certifications like TOEFL, or IELTS.
4. Is there any scholarship available for an MBA marketing course?
Yes, many institutions provide scholarships to their MBA candidates based on their merit, financial needs, and any other similar criteria. You have to research the same and apply early in the application process.
Dignified with Rankings
Amongst India's most promising Hotel Management Institute by Higher Education Review 2021
Ranked Top Hotel Management Institute awarded by Times Education Icon 2022
Quality Education, Outstanding Administration & Leading Infrastructure by Educational Excellence Awards & Conference 2021
