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In today’s world, where entrepreneurship is at its peak, every other individual is trying to build their brand. However, what is alarming is that the scope of brand building goes unnoticed because of a lack of knowledge about marketing strategies.
Be it reaching out online to customers or shaping the most exclusive brand stories, MBA marketing could be a lucrative choice.
In this blog, we will highlight experienced MBA marketing salary, fresher MBA marketing pay, and the factors determining the pay scale. If the concept of brand building interests you, this blog post got you all covered in exploring opportunities and learning about their pay scale.
What is an MBA in Marketing?
MBA is a two-year post-graduate program that includes various specializations, including marketing. The course curriculum covers domains that will give you a gateway to roles such as sales manager, brand manager, marketing manager, and the most favored digital marketing manager. You'll also gain skills in market research, consumer behavior, and strategic planning, making you well-rounded for the business world.
The course offers more than just an impressive title. Throughout the course, you'll gain a deeper understanding of concepts and practical applications, including:
- Marketing management
- Product strategy formulation
- International marketing
- Salesforce management
- Marketing research and design
However, to qualify for an MBA in marketing, you must take a two-year postgraduate MBA marketing course to kickstart your brand-building career.
Factors determining MBA marketing pay scale in India
Many factors determine MBA marketing job salary in India. Some of the most crucial factors include the institute, the company policies, the location of the job, experience, and, of course, the person's skills.
The salary package for an IIM graduate is higher than that of its other counterparts. Similarly, the company hiring policies also play a huge role; depending on that, the pay scale differs as you move from one company to another. Furthermore, the location determines MBA marketing salary, as seen in a metro city such as Delhi or Mumbai, compared to a small town or a tier 2 city. The pay scale in a metro city tends to be higher, considering the cost of living is higher in such cities.
Unsurprisingly, your skills and experience count the most in determining the pay scale.
Fresher MBA marketing pay in India
Freshers with limited experience can expect a salary of INR 1 to INR 10 LPA, with an average fresher MBA marketing pay of INR 2.8 LPA. However, since the field is lucrative, you have ample opportunities to discover it.
Experienced MBA marketing salary: Average pay in India
Experienced marketing professionals earn pretty good wages in India. Given their skills and expertise, the average MBA marketing job salary for experienced professionals lies at INR 9.2 LPA, with the lowest pay being INR 2.4 LPA and the maximum pay ranging at INR 19.6 LPA.
However, a minimum of 4 years of experience is required to be entitled to such a pay scale.
Role-specific MBA marketing job salary
One can enter multiple roles after completing an MBA in Marketing. Hence, here are a few role-specific salary data:
- Marketing Executive: In this job, you'll create client marketing campaigns. This is an entry-level role. However, the average pay for the role stands at INR 3.4 LPA with a minimum to maximum range of INR 1.2 LPA to INR 6.4 LPA respectively.
- Marketing Manager: This position's key role is to manage brand-specific marketing strategies and oversee marketing processes. The average pay for this role is INR 12.4 LPA, with a minimum to maximum range of INR 2.3 LPA to INR 24.3 LPA, respectively.
- Brand Manager: A brand manager's main job is creating and carrying out plans to build and maintain brand value. The average pay for this role is INR 18.1 LPA, with a minimum to maximum range of INR 3.5 LPA to INR 33.1 LPA, respectively.
- Digital Marketing Manager: The key role in this domain is to strategize and plan online campaigns for brands to build and maintain their outreach. The average pay for this role is INR 11.6 LPA, with a minimum to maximum range of INR 3 LPA to INR 18.7 LPA, respectively.
Conclusion
A career in MBA marketing can be highly rewarding for aspiring entrepreneurs. With technological advancements, brands must maintain a solid online presence, a need that has significantly increased over the past decade. This has led to a growing demand for professionals in MBA marketing. It's a great choice to start your career, offering various opportunities in digital marketing, social media management, and brand strategy. You'll learn essential skills for the modern business world, making you a valuable asset to any company.
So, are you ready to start discovering your career prospects with MBA marketing? Wait no further! Enroll in a two-year postgraduate MBA marketing course today and take a step forward toward your marketing career!
Frequently asked questions
1) What is the salary of an MBA fresher in marketing?
The monthly salary of an MBA marketing fresher can be between INR 12,000 and INR 25,000. However, it depends upon the employer's location and company size.
2) Which MBA pays a high salary?
The top five MBA specializations are Business Analytics, Finance, Marketing, and Economics. Due to their demand and scope, these specializations are the highest-paying.
3) What are the top job roles for MBA marketing graduates?
After getting an MBA in marketing, you can work as a brand manager, marketing executive, marketing manager, digital marketing manager, and many other roles.
4) What factors determine an MBA marketing salary in India?
Several factors, such as the location of the recruiting company, company size, the institution from which the MBA marketing graduate graduated, company policies, skills, and experience, determine the pay scale of an MBA marketing graduate.
Dignified with Rankings
Amongst India's most promising Hotel Management Institute by Higher Education Review 2021
Ranked Top Hotel Management Institute awarded by Times Education Icon 2022
Quality Education, Outstanding Administration & Leading Infrastructure by Educational Excellence Awards & Conference 2021
