ITM Institute Of Design And Media

Graphic Design Career

Viral Patel

6 min

The graphic design industry is growing by leaps and bounds, indicating the rising demand for design professionals across all industries. Market research by IBIS World states that the graphic design industry grew at a CAGR of 2.9%, generating a total revenue of USD 49.8 billion between 2018 and 2023 (Source).

For companies, graphic design benefits include visual problem-solving, effective communication, and establishing brand identity and awareness. Graphic design allows professionals to use their creativity and communication skills to draw attention to brand messages and shape a consumer’s perception, which is why graphic design is a good career for creative individuals.

Want to know more about graphic design career opportunities? Read about India's job prospects and graphic design scope in this blog!

Graphic Design: Eligibility, Scope, Job Prospects and Salaries

So, is graphic design a good career in India? Definitely! After getting your graphic design degree, you can find jobs as a graphic designer in various industries. Let us explore multiple graphic design career options.

Graphic Designer

  • Graphic design covers several design and visual concepts and includes specialized fields such as logo design, web design, packaging design, etc.
  • To become a graphic designer, you must get an undergraduate degree in graphic design or visual communication.
  • Graphic designers make eye-catching and easy-to-understand designs to express ideas and attract audiences.
  • Design theory, technical knowledge of design tools, and effective communication are must-have skills for any graphic designer.
  • The average annual salary of a graphic designer in India is INR 3,90,000. (Source)

Logo Designer

  • To become a logo designer, you must have a bachelor’s degree in graphic design. You must also work on preparing a detailed portfolio of all your graphic design projects from coursework and internships.
  • A designer designs and develops logos, a key component of a company's brand identity.
  • You must have strong design and drawing skills and be adept at using design software like Photoshop, Adobe Illustrator, and CorelDRAW.
  • The average salary of a logo designer in India is INR 2,60,000 per year. (Source)

Web Designer

  • A bachelor’s degree in computer science or graphic design-related subjects is a must to become a web designer. A web design portfolio also helps your career prospects.
  • A web designer creates the visual design and layout of websites and web pages. Their job is to ensure that websites look good and are easy to navigate.
  • A good web designer is proficient in creating harmonious designs and user interfaces using Figma, HubSpot, Webflow, and WordPress.
  • In India, the average salary of a web designer is INR 3,30,000. (Source)

Packaging Designer

  • To get a job as a packaging designer, you must have a bachelor’s degree in graphic design, product design, or industrial design.
  • Packaging designers specialize in designing three-dimensional product packaging designs. They are also responsible for redesigning older packaging designs to attract customers.
  • Proficiency in design concepts and 3D design is essential for becoming a packaging designer. Knowledge about brand identity and brand design is also a must.
  • In India, the average salary of a packaging designer is INR 4,20,000. (Source)

User Interface (UI) Designer

  • To work as a user interface (UI) designer, you must have a bachelor’s degree in UI design, graphic design, computer science, or web design.
  • They design the user interface of websites, web pages, and software applications.
  • UI designers must be able to use design concepts to solve problems and communicate ideas through visual media.
  • UI designers in India earn an average of INR 5,90,000 per year. (Source)

User Experience (UX) Designer

  • Becoming a UX designer requires a bachelor’s degree in UX design, graphic design, or web design.
  • A UX designer creates designs and software that users interact with, improving a user’s experience of navigating through the website.
  • UX designers must be skilled in using design tools, deeply understand human psychology, and conduct thorough user research. They must also know essential coding concepts and other technical skills.
  • The average annual salary of a UX designer in India is INR 10,60,000. (Source)

Magazine Designer

  • To be eligible to become a magazine designer, you need to earn a bachelor’s degree in art, graphic design, or marketing and communications.
  • Designing magazine and publication layouts is a responsibility of a magazine designer.
  • To pursue a lucrative career in magazine design, you must have a firm grasp of graphic design concepts, marketing techniques, and communication.
  • The average annual salary of a magazine designer is INR 4,10,000. (Source)

Motion Graphics Designer

  • Becoming a motion graphics designer requires a bachelor’s degree in motion design, VFX, or graphic design.
  • Motion graphics designers use audio-visual media with animation and VFX to create animated content and graphics for advertisements, the internet, film, and television.
  • The salary of a motion graphics designer in India is INR 5,10,000 per year. (Source)

Advertising Designer

  • To be an advertising designer, you must earn a bachelor’s degree in marketing, journalism and communication, art, or graphic design.
  • CAD, Canva, Photoshop, and Illustrator are essential tools designers require to make eye-catching and attractive advertisements.
  • Advertising designers need excellent graphic design, consumer psychology, and visual communication proficiency.
  • In India, the average salary of an advertising designer is INR 3,10,000 per year. (Source)

Creative Director

  • To get a job as a creative director, you must have a bachelor’s degree in business, marketing, graphic design, or fine arts. You may also need five to ten years of work experience in a creative or design-related field.
  • You may also require a master’s degree in a relevant field.
  • A creative director oversees the overall creative direction of a brand. They study, research, develop, and implement design solutions to achieve a company’s goals.
  • The annual salary of a creative director in India is INR 19,00,000. (Source)

Conclusion

The graphic design industry is enjoying steady growth and offers many job opportunities to graphic design graduates. To establish a career in design, graduates must gain the necessary qualifications and build a robust design portfolio to show to their clients and employers.

Head over to the ITM Institute of Design and Media and enroll in the B.Des program in Visual Communication. If your interest lies in UX design, the B.Des in UX Design course is perfect for you. Both courses are four-year degrees that teach students key design and communication concepts to establish lucrative careers in the design industry.

Are you excited to get started? Contact us today to kickstart your graphic design career in India!

Frequently asked questions

1) Is graphic design a future-proof career?

Completing a graphic design degree is one of the surest ways to gain credibility and technical art and design knowledge. Thus, a BDes Graphic Design degree is a great way to make your graphic design career future-proof.

2) Which type of graphic design is most in demand?

Graphic design is an umbrella term that includes many design aspects and types. Some of the most popular graphic design fields include:

  • Logo design
  • Packaging design
  • Web design
  • Advertisement design
  • UI design
  • UX design

3) Which software is used in graphic design?

Software tools commonly used in graphic design include:

  • Adobe Illustrator
  • Adobe Photoshop
  • Procreate
  • Canva
  • CorelDRAW
  • CAD
  • AutoCAD

4) How do beginners learn graphic design?

If you are an absolute beginner in graphic design, try learning the basics of design and color theory independently. Enroll in an online or offline graphic design program and create your graphic design portfolio. Look for internship opportunities and get some work experience before applying for jobs in graphic design.