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BBA 𝒊Connect

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BBA 𝒊Connect 2025-27

Specialization: Digital Marketing & E-Commerce

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WHERE YOU LEARN FROM EXPERIENCE

Building on the success of our MBA 𝒊Connect program, which we have offered for over three decades, ITM Business School introduced the Bachelor of Business Administration (ITM BBA 𝒊Connect) program in 2024 to meet growing demand. Drawing from the strengths and insights gained from our MBA 𝒊Connect program, this new offering will equip students with the skills they need for real-world success.

Developed in collaboration with industry professionals, ITM BBA 𝒊Connect is a comprehensive 3-year, full-time program (with an optional 4th year for a BBA Honors degree) emphasizing practical, hands-on learning. Unlike traditional BBA programs, we focus on industry connections and experiential learning rather than solely theoretical study. Students are evaluated based on their internships, capstone projects, global industry visits to destinations like Singapore and Dubai, live case studies, and their readiness to tackle real-world business challenges.

Specializations Benchmarked to Industry Standards

Our BBA 𝒊Connect program offers three industry-aligned specializations developed with sector leaders to match the latest trends and opportunities. Starting from the second year, students can specialize in:

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Digital Marketing & E-Commerce

The Digital Marketing & E-commerce specialization at ITM Business School is designed to equip students with the critical skills needed to excel in today’s fast-paced, digital-driven marketing landscape. This program offers a comprehensive curriculum covering key areas such as digital brand management, online advertising, social media strategies, and e-commerce platforms. With a focus on traditional marketing principles and cutting-edge digital tactics, students learn how to create impactful digital marketing campaigns, optimize e-commerce processes, and harness data analytics to drive business growth. The program is further enhanced by industry-recognized certifications such as Google Ads Search Professional, Meta Certified Digital Marketing Associate, HubSpot Inbound Marketing, and Shopify Creation of E-Commerce Store, ensuring graduates are ready to take advantage of the booming digital marketing industry, projected to reach INR 539 billion by 2025.

Indicative Job Roles on Program Completion

Data Analyst
Digital Marketing Strategist
Search Engine Optimisation Expert
Performance Marketing Specialist
E-Commerce Marketing Manager
Social Media Specialist
Social Commerce Specialist
Digital Marketing Analyst
Brand Manager

Value-Added Professional Certifications

Google Ads Search Professional:

This certification equips students with expertise in Google’s search advertising platform, teaching them how to create and manage successful search ad campaigns. Students learn to drive targeted traffic to websites and improve visibility, essential skills for optimizing digital marketing efforts.

Google Campaign Manager:

This certification focuses on mastering Google’s comprehensive ad management platform, where students learn to design, execute, and track multi-channel digital ad campaigns. It prepares them to manage and optimize ad performance across various online platforms.

Google Ads Display Professional:

Students earning this certification will gain proficiency in display advertising through Google Ads, learning to create visually engaging ads that appear across Google’s Display Network. The focus is on driving brand awareness and conversions through targeted advertising.

YouTube Asset Monetization:

This certification provides students with the skills to monetize YouTube channels and content. They learn strategies for video optimization, ad placement, and revenue generation through YouTube’s Partner Program, which is crucial for brands and influencers alike.

Google My Business & Google Analytics:

This certification covers both local business management via Google My Business and tracking performance metrics using Google Analytics. Students learn to optimize business profiles for local search visibility and use analytics data to measure and enhance digital marketing strategies.

Meta Certified Digital Marketing Associate:

This certification gives students a strong foundation in Meta’s (formerly Facebook) advertising platforms. It focuses on campaign creation, performance measurement, and optimization across Facebook, Instagram, and other Meta-owned platforms.

Meta Certified Community Manager:

This certification teaches students how to build and manage online communities. They gain insights into best practices for fostering engagement, moderating content, and creating thriving digital communities on platforms like Facebook.

Meta Certified Media Planning Professional:

Students earning this certification develop expertise in planning media strategies across Meta platforms. Using Meta's advanced targeting tools, they learn how to create effective campaigns that maximize reach, engagement, and return on investment (ROI).

HubSpot Inbound Marketing:

This certification provides students with the knowledge to develop inbound marketing strategies that attract and convert leads. It covers content creation, SEO, lead nurturing, and marketing automation, aligning well with today’s customer-centric marketing approach.

Tableau Desktop Qualified Associate Certification:

Students earning this certification gain proficiency in Tableau, a leading data visualization tool. They learn how to create interactive dashboards and data visualizations, which help businesses make data-driven decisions and optimize their marketing efforts.

Shopify Creation of E-Commerce Store:

This certification provides hands-on experience in building and managing online stores using Shopify. Students learn to create e-commerce websites, manage product listings, handle transactions, and optimize store performance, preparing them for the booming e-commerce sector.

GLOBAL IMMERSION PROGRAMS

In collaboration with international universities and corporate houses, ITM offers the Global Immersion Programme (GIP) at two locations for this program: Dubai and Singapore. Students are mandated to participate because the experience provides an opportunity to interact with global industry leaders and exposure to multicultural environments.

GIP at Dubai (5 Days)

Hosted by University of Dubai

Enhance your knowledge with sessions at the University of Dubai. Learn from top faculty and industry professionals, explore innovative labs, and join interactive workshops to gain practical insights into industry trends in a dynamic academic setting.

Industry Visits:

Al Tayer Motors: Discover cutting-edge automotive innovations and luxury vehicle offerings at this leading dealership.
Intel Innovation Center: Explore the latest advancements in technology and digital solutions at Intel's state-of-the-art center.
Intermetal LLC: Gain insights into this prominent industrial facility's metal industry and manufacturing processes.

Excursion:

Short Historical and Cultural Orientation of UAE: This section provides an overview of the UAE's rich heritage and cultural evolution.
Trip to Al Bastakiya (Al Fahidi Historic District): Take a step back while exploring the charming, preserved historic district with its traditional architecture.
The Palm Jumeirah: Marvel at the world-famous man-made island and its luxurious resorts, dining, and entertainment options.
Dubai Harbour: Experience the grandeur of one of the largest marinas in the world, offering stunning views and vibrant waterfront activities.
Dubai Marina Walk: Stroll along the picturesque promenade, lined with upscale shops, cafes, and spectacular marina views.
Visit Dubai International Financial Center- DIFC Gate Village, Gate Avenue, etc.: Explore the heart of Dubai’s financial sector, including the dynamic Gate Village and Gate Avenue.
Visit the Dubai Future Museum: Explore groundbreaking exhibits and interactive displays showcasing the future of technology and innovation.
Desert Safari: Embark on an adventurous journey across the dunes with thrilling activities and a taste of traditional Bedouin culture.

GIP at Singapore (5 Days)

Hosted by James Cook University

Experience an inspiring academic journey at James Cook University in Singapore. Learn from renowned professors, tour state-of-the-art facilities, and participate in immersive activities that offer a unique perspective on various fields of study.

Industry Visits:

Singapore Stock Exchange: Discover the heart of Singapore's financial market and its dynamic trading environment.
KPMG Digital Village: Explore cutting-edge digital innovations and transformative technologies at this forward-thinking hub.
Singapore Land Transport Authority: Gain insights into the advancements and planning of Singapore's efficient transportation network.

Excursion:

Universal Studio: Enjoy thrilling rides and entertaining attractions at this world-renowned theme park.
Singapore City Tour: Chinatown, Orchard Road, Suntec City, Singapore Flyer, Little India, etc.
Marina Bay Sands: Marvel at this iconic integrated resort with its stunning architecture, luxurious amenities, and rooftop infinity pool.
Merlion Park: Visit the famous landmark and enjoy picturesque views of the iconic Merlion statue against the city backdrop.
Gardens by the Bay: Wander through this futuristic garden paradise, which features breathtaking Supertree structures and lush, themed gardens.
Sentosa Island: Relax and have fun at this resort island known for its beaches, attractions, and entertainment options.
Wings of Time Show: Experience a captivating nighttime show on Sentosa Island that combines water, light, and sound effects.

COMPREHENSIVE JOB PLACEMENT PROGRAM

With over three decades of excellence, ITM Business School blends a rich alumni network and deep industry ties to offer unparalleled placement prospects. Each year, more than 400+ companies actively seek talent from our campus. Students are consistently placed in some of the top companies.

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