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BBA 𝒊Connect

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BBA 𝒊Connect 2025-27

Specialization: Business Analytics

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WHERE YOU LEARN FROM EXPERIENCE

After successfully offering the MBA 𝒊Connect program (formerly known as PGDM 𝒊Connect) for over three decades, ITM Business School, launched the Bachelor of Business Administration (ITM BBA 𝒊Connect) program in 2024, in response to growing demand. Drawing from the success and insights of our MBA 𝒊Connect program, this new offering is designed to ensure students achieve real-world success.

Created in collaboration with industry experts, the ITM BBA 𝒊Connect is a 3-year, full-time program (with an optional 4th year for a BBA Honors degree) focusing on practical, hands-on learning. Unlike traditional BBA programs, we emphasize industry connections and experiential learning over theoretical study. Students are assessed through internships, a capstone project, industry visits to global destinations like Singapore and Dubai, live case studies, and their overall preparedness for real-world business challenges.

Specializations Benchmarked to Industry Standards

Our BBA 𝒊Connect program offers three industry-aligned specializations developed with sector leaders to match the latest trends and opportunities. Starting from the second year, students can specialize in:

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Business Analytics

The Business Analytics specialization at ITM Business School is designed to provide students with the expertise needed to analyze complex data and make strategic business decisions. Covering key areas such as data visualization, statistical analysis, predictive modeling, and advanced analytics tools, the program ensures students gain the practical skills required to interpret data and generate actionable insights. In addition to a robust curriculum, students earn industry-recognized certifications, including SAS Certified Advanced Analytics Professional, Microsoft Power BI, Tableau Desktop Qualified Associate, and Google Analytics 4, among others. These certifications, combined with hands-on experience, position graduates to excel in a rapidly growing industry. With the Business Analytics market in India projected to reach INR 11,201 billion by 2026 and a job market expanding at a CAGR of 14.3%, this specialization prepares students to seize emerging opportunities in the evolving business landscape.

Indicative Job Roles on Program Completion

Data Analyst
Market Research Analyst
Financial Analyst
Data Scientist
HR Analyst
Social Commerce Specialist

Value-Added Professional Certifications

SAS Certified Advanced Analytics Professional:

This certification provides students with comprehensive knowledge of SAS tools and methodologies used for advanced analytics. It covers topics like predictive modeling, machine learning, and data mining, enabling students to tackle complex business challenges by deriving actionable insights from vast datasets.

Statistical Business Analyst:

Focused on statistical techniques and their business applications, this certification helps students master methods like regression analysis, hypothesis testing, and forecasting. It prepares them to use data-driven approaches to solve real-world business problems and support strategic decision-making.

Microsoft Designing and Implementing Enterprise-Scale Analytics Solutions:

This certification teaches students to design, implement, and optimize analytics solutions for large enterprises using Microsoft tools. It emphasizes building efficient data pipelines, integrating various data sources, and delivering comprehensive analytics solutions that meet the demands of large-scale businesses.

Microsoft Enterprise-Scale Analytics Solutions Using Microsoft Azure:

This certification equips students with the skills to manage large-scale data and analytics infrastructures using Microsoft Azure. Students learn how to design, build, and operate cloud-based analytics platforms that handle vast amounts of data, focusing on scalability, security, and performance.

Microsoft Power BI:

This certification focuses on using Microsoft Power BI to create data-driven visualizations and reports. Students learn how to transform raw data into interactive dashboards and reports, which helps businesses make informed decisions. The certification covers data modeling, report generation, and sharing insights within an organization.

Let’s Upgrade: Building Modern Python Apps on AWS/LU:

This certification provides hands-on experience in developing modern applications using Python and deploying them on the AWS cloud platform. It teaches students how to build scalable and efficient applications, covering topics like cloud services, app deployment, and real-time data processing.

Let’s Upgrade: Building Modern Python Apps on AWS/LU:

Tableau Desktop Qualified Associate Certification:

This certification offers an in-depth understanding of Tableau, a powerful data visualization tool. Students learn to create compelling dashboards, analyze large datasets, and present data in ways that drive business insights. It ensures proficiency in building interactive visualizations that help businesses quickly interpret and act on data.

Google Analytics 4 Certification:

This certification focuses on Google’s latest analytics platform, Google Analytics 4, which is designed to track and analyze user behavior across websites and apps. Students learn to set up tracking, measure key metrics, and use insights to optimize digital marketing strategies and enhance user engagement.

GLOBAL IMMERSION PROGRAMS

In collaboration with international universities and corporate houses, ITM offers the Global Immersion Programme (GIP) at two locations for this program: Dubai and Singapore. Students are mandated to participate because the experience provides an opportunity to interact with global industry leaders and exposure to multicultural environments.

GIP at Dubai (5 Days)

Hosted by University of Dubai

Enhance your knowledge with sessions at the University of Dubai. Learn from top faculty and industry professionals, explore innovative labs, and join interactive workshops to gain practical insights into industry trends in a dynamic academic setting.

Industry Visits:

Al Tayer Motors: Discover cutting-edge automotive innovations and luxury vehicle offerings at this leading dealership.
Intel Innovation Center: Explore the latest advancements in technology and digital solutions at Intel's state-of-the-art center.
Intermetal LLC: Gain insights into this prominent industrial facility's metal industry and manufacturing processes.

Excursion:

Short Historical and Cultural Orientation of UAE: This section provides an overview of the UAE's rich heritage and cultural evolution.
Trip to Al Bastakiya (Al Fahidi Historic District): Take a step back while exploring the charming, preserved historic district with its traditional architecture.
The Palm Jumeirah: Marvel at the world-famous man-made island and its luxurious resorts, dining, and entertainment options.
Dubai Harbour: Experience the grandeur of one of the largest marinas in the world, offering stunning views and vibrant waterfront activities.
Dubai Marina Walk: Stroll along the picturesque promenade, lined with upscale shops, cafes, and spectacular marina views.
Visit Dubai International Financial Center- DIFC Gate Village, Gate Avenue, etc.: Explore the heart of Dubai’s financial sector, including the dynamic Gate Village and Gate Avenue.
Visit the Dubai Future Museum: Explore groundbreaking exhibits and interactive displays showcasing the future of technology and innovation.
Desert Safari: Embark on an adventurous journey across the dunes with thrilling activities and a taste of traditional Bedouin culture.

GIP at Singapore (5 Days)

Hosted by James Cook University

Experience an inspiring academic journey at James Cook University in Singapore. Learn from renowned professors, tour state-of-the-art facilities, and participate in immersive activities that offer a unique perspective on various fields of study.

Industry Visits:

Singapore Stock Exchange: Discover the heart of Singapore's financial market and its dynamic trading environment.
KPMG Digital Village: Explore cutting-edge digital innovations and transformative technologies at this forward-thinking hub.
Singapore Land Transport Authority: Gain insights into the advancements and planning of Singapore's efficient transportation network.

Excursion:

Universal Studio: Enjoy thrilling rides and entertaining attractions at this world-renowned theme park.
Singapore City Tour: Chinatown, Orchard Road, Suntec City, Singapore Flyer, Little India, etc.
Marina Bay Sands: Marvel at this iconic integrated resort with its stunning architecture, luxurious amenities, and rooftop infinity pool.
Merlion Park: Visit the famous landmark and enjoy picturesque views of the iconic Merlion statue against the city backdrop.
Gardens by the Bay: Wander through this futuristic garden paradise, which features breathtaking Supertree structures and lush, themed gardens.
Sentosa Island: Relax and have fun at this resort island known for its beaches, attractions, and entertainment options.
Wings of Time Show: Experience a captivating nighttime show on Sentosa Island that combines water, light, and sound effects.

COMPREHENSIVE JOB PLACEMENT PROGRAM

With over three decades of excellence, ITM Business School blends a rich alumni network and deep industry ties to offer unparalleled placement prospects. Each year, more than 400+ companies actively seek talent from our campus. Students are consistently placed in some of the top companies.

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