The department of Digital Marketing and Transformation organised a guest lecture on "Practical aspects of SEM and SEO." which was addressed by Mr. Fasalurahman Moolayil who is founder and CEO at Webeaz. He has also a past experience as a Head of digital marketing in Deeksha and Logix Microsystems Ltd. He gave great deep insights of various aspects of digital marketing and how SEM and SEO plays a vital in making a business successful.
The discussion was on:
How efforts on Digital marketing has a profound impact on the traditional ways of marketing. And how digital marketing in world becoming a gateway for potential customers to feel like a part of the brand as It offers the opportunity to feel connected with the business as clients to see the content from the brand regularly.
How to prepare yourself for the industry ready as a future digital marketer.
The key take away are:
- Evolution of Digital Marketing
- Various Digital Marketing tools
- Google Ranking factors.
- Onsite and Offsite SEO.
- Back linking strategies
- Content marketing services
- Different types of Google ad words campaign.
- how to find right keyword for your content.