Business analytics uses data science to solve business challenges. Many companies have realized the value of data analysis as it can offer business solutions and help companies differentiate themselves to their customers, investors and regulators. There is a huge demand for such professionals.
To be a professional in this field you can apply for a course in it. A post graduate in business analytics is a very good program. ITM Institute is one of the institutes offering this program. The course is offered at its campus in Navi Mumbai.
The PGDM is a two-year full-time program approved by AICTE (All India Council for Technical Education). The course gives the aspirants in-depth knowledge of the advanced tools and techniques that are used to make decisions.
Details of the postgraduate in business analytics program
The syllabus is designed to teach the students the different facets of management in marketing, finance and HR with strong analysis skills. The program enables the aspirants to develop a deep sense about management principles in the field of marketing, finance, quantitative analysis and entrepreneurship.
The students are also taught adaptive thinking which is applicable in the management domain. The candidates learn about the special skills and computational skills which are required in the application of business analysis in the field of management.
The candidates have to do a five-month full time paid industry internship. During this, the aspirant work directly with the industry aided by the faculty. The candidates get hands-on work experience in top companies. Sometimes it leads to pre-placement offers from the internship companies.
The candidates also have to work for a month on an NGO project. The candidates have to work for a social cause and learn about social responsibility.
Objective of the program
The curriculum is designed by experts with inputs from the analytics companies. It trains the candidates in the two main domains. They are
- Understanding the basic management concepts related to marketing, finance and entrepreneurship.
- Teaching special skills to the candidates so that they can apply analysis in the management areas.
The different levels of work for a professional are entry-level, mid-level and senior-level. For entry-level, job post will be junior data management analyst. For mid-level (3-5 years of experience) the job post will be senior data management analyst or analytics manager. For senior-level (5+ years of experience) the job post will be senior manager analytics or data management - director.