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Ms. Shweta Choudhary - Digital Marketing Ignition with Search Engine Optimization.

You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool. Every business and services websites need SEO to  keep  their  position  in  the  google  or  other  search  engine.  It  is  SEO’s responsibilities to keep website as front runner in search engines. To give more insights and a detailed information about SEO, ITM B School organised a guest lecture on Digital Marketing Ignition with Search Engine Optimization by Ms.

Shweta Choudhary on 18 July 2020.

Ms. Shweta Choudhary gave very insightful session. She gave a detailed view of digital marketing and explained various parameters linked to it like social media marketing,  digital  marketing  and  various  other  aspects.  She  explained  Search Engine Optimization which is a software system that is designed to carry out web search in a systematic way for particular information specified in a textual web search query. She explained SEO by giving example of Google  (over 75% of search  market  share),  YouTube,  Amazon,  Facebook  and  Baidu  (Dominant  in China). Got a  clear picture of benefits of SEO that helps the organizations to increase conversion and get market leadership. Optimizing rank in SERP by using keywords wherein, Google uses algorithm to provide best website in the results. We also got a gist about the process of search engine which includes crawling of webpages, analyse web content and ranking algorithms. Search Engine Rating is done on keywords, website structure and the sitemap. We also got to know about on page optimization where keyword density, keyword funnel and AIDA model plays a major role. The Google results consist of paid results and organic results. The paid one comes under  Search  Engine Marketing.  The  result  page  also  displays  the  knowledge graph  and  various other  information.  Gave  examples  to  obtain  quality  results rather than quantity results to reach out to niche market. Summing all the points, the expert session gave insights with practical examples which will be helpful in our further studies and future career opportunities.