×
DigiMarco Series – Session #5 Report on Personal Branding Strategy

INTRODUCTION:

Mr. Pankaj Srivastava, CEO of ClinicSpots is a Computer Science Engineer from College of Engineering, Guindy (Tamil Nadu). He Worked as Assistant System Engineer in Saint cloud, Minnesota, USA and the joined Tata Consultancy Services and worked there for around 4 Years. After that he started his own venture of Garment manufacturing under the brand name QUATANA. He was handling garment sourcing with the help of designer partner, managing finance in particular. As an entrepreneur he was almost involved in every aspect of the business ranging from sourcing, finance, delivery, marketing, manufacturing, branding, HR etc. Moving Further, He was the CEO of Ambinet Consulting Services for almost 2 Years. During this period he realized that the primary quality that is most important in an internet entrepreneur is relentlessness. The internet is a massive playing space, inviting businesses from all around the world to duel for customers and compete to be the best in the market. This was his first adventure into internet marketing. The Company used to provide SEO, SEM, SMO, Email marketing, Web development services to its clients, in various sectors ranging from Real estate, Telecommunication, Medical clinics etc. Later on, He started a start-up named ClinicSpots in the year 2014.ClinicSpots is Q & A platform where people get the answers to specific medico-technical queries.

ABOUT PARTICIPANTS:

The Webinar was attended by 40 Students approx. where there was a mix of students from Digital Marketing & Transformation as well as Business Analytics Students who were passionate about learning more about Branding. Our Respected Professors also joined us in the Webinar and shared few insights on the Topic Personal Branding. 

ABOUT THE TOPIC:

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact. It can be a combination of how they look at you in real life, how the media portrays you, and the impression that people gain from the information about you available online. Mr. Pankaj shared a secret of Personal Branding – “Early to Bed, Early to Rise, Work like hell and Advertise”.  He shared great insights on the five steps of visibility, Step by Step Approach while Personal Branding, why employers care about personal branding? And also the Rules of Personal Branding. He also mentioned a Key for Personal Branding that is “Simple, Focused and Unique”. He shared that what all tools and Channels we can use for Personal Branding, the way we should utilize it and make the most of it. He ended the Session with a Quote by Tom Peter that is - “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You”. 

KEY TAKEAWAYS:

  • Keep your Brand Name Simple, Unique and Focused.
  • Benefits of Strong Personal Branding.
  • The Five Steps of Visibility.
  • Step by Step Approach of Branding.
  • Tools & Channels for Personal Branding.

 

END NOTE:

We heartily thank Mr. Pankaj Srivastava for sharing his knowledge and experience on Personal Branding. This session was very informative and will surely prove to be helpful for all the future managers.

- Report By Nidhi Nemani (DMT)